Archive for the 'Uncategorized' Category

Why Do You Need A Window Cleaner

Friday, June 13th, 2008

Window cleaner has become an absolute necessity these days because every time you use your computer, every webpage you visit, every image and file - whether multimedia or a movie file - you see, are stored in it. This takes up a lot of disk space, which is quite valuable in terms of storage space. You probably use a number of software, as most do, and every software saves some information or the other. Through this information, all your activities can be tracked and traced, invading your privacy. Windows washer is a tool that helps remove all these traces, and much more to help run your computer better and faster.

What most computer users do not realize is that every single online activity of theirs can be easily tracked. Internet history files, cookies of the sites you visit, and your browser cache are a storehouse of all your online activities. Through these logs, your privacy can be trespassed. These files are not required, and must be deleted after you have finished using your computer. These unwanted files take up precious disk space and slow down your complete system. This is why you need a Window cleaner - to help clean up all these unwanted information.

What Will A Windows Cleaner Do

Window cleaner will free your computer of all stored information, which are not required, and which are a danger to your privacy. Different cleaners have different features, depending on what you require. Windows cleaner that merely deletes the files may have a limited benefit, as a variety of data recovery tools available can help recover the data. Certain Window cleaners have a feature that further shreds the deleted files and folders.

Though a Windows cleaner is an all-in-one cleaning tool, it comes with various features. All such cleaners are flexible tools that clean up the history of your activities, both online and offline, and restore hard disk space. Some cleaners come with features, such as secret bookmarks, stealth cleaning, and hide browsers, among many others. Certain other features include optimizers that clean all obsolete files and files that are pure junk. Certain features also find duplicate files and remove them.

A Window cleaner is a powerful tool and is quite reliable for removing all useless files, and de-fragmenting your computer, making it run faster than before, and completely error free. It is a user-friendly application, though some may not be able to restore deleted files. Depending upon the Window registry cleaner you have opted for, you can either clean all the traces of your activities manually, or fix up a regular schedule for cleaning.

Having a Window cleaner is no longer an option, but a must. To select the best cleaner to suit you, all you need is to go online. A plethora of online stores has a variety of cleaners to choose from.

Arvind Singh is admin and technical expert associated with development of computer security and performance enhancing software like Registry Cleaner, Window Cleaner, Anti Spam Filter etc. More information can be found at http://www.pcmantra.com. Related Information: http://www.pcmantra.com/WindowsCleaner.aspx?id=8

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My Unexpected Love Affair with Large Mouth Bass

Thursday, June 12th, 2008

My husband and I live in Minnesota, on one of the walleye fishing lakes in the state. We came here just about 5 years ago and now we don’t want to live anywhere else. My husband and I have always found wall eye fishing exciting and joyful. I got quite surprised when one day my husband suddenly started talking about fishing large mouth bass. We’ve read many articles about fishing large mouth bass but we personally had never done that so far. We had plenty of walleye in the freezer and we could always catch more but my husband insisted on catching large mouth bass.

I agreed to give it a try as I really enjoy sitting in the boat and getting a tan while my husband is fishing. Thus, it made no interest to me what my husband was fishing for, whether walleye or large mouth bass. Once when we were in the boat my husband managed to catch a large mouth bass swimming into shallow water. I didn’t suppose this kind of fish would be so beautiful. I saw it shaking his head trying to escape from the hook in his mouth. I was reading a book while getting tanned when this happened. My husband asked me to get the net. I had it standing and watching the magnificent large mouth bass jump out of the water again. My husband rod almost broke when the fish bore down but after five minutes of battling, we finally managed to get the large mouth bass in the boat. We took some pictures of it and then we released it.

I saw how much fun my husband had while fishing for the large mouth bass he caught, so I decided that I also want to catch one. It took me only three casts before I felt a jolt at the end of the fishing rod and a strong pulling. I am experienced in fishing but I had no idea that that the large mouth bass could be so powerful. He swam under the boat trying to escape. After that he made a large jump and while being in the air he managed to rid himself of the hook. Even though I lost the fish, I had no regrets. It was certainly the most thrilling fish I’ve seen. Since then my husband and I always went fishing for large mouth bass.

When you are trying to catch large mouth bass you should use artificial lures. There is a great variety of lures, they come in different shapes and sizes. Before I didn’t pay attention to what lures my husband was picking, but now I after I started fishing for large mouth bass I have started my own tackle box. This is the most exciting and fun fish to catch. Now when I am going out in the sea fishing I don’t take a book and I don’t tan, I am waiting impatiently with my fishing rod to catch a large mouth bass.

Morgan Hamilton offers expert advice and great tips regarding all aspects concerning pets. Get the information you are seeking now by visiting http://www.petsnewsonline.com/pets–animals/pet-news/my-unexpected-love-affair-with-large-mouth-bass.html

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Safety For Everyone Initiative And Equipment On The 2007 Honda CR-V For Honda Detroit

Wednesday, June 11th, 2008

Through a comprehensive and evolving approach to vehicle safety, Honda seeks to provide a high level of occupant and pedestrian protection in all of our cars and trucks, regardless of size or price, as well as increased compatibility with other vehicles as part of the Safety for Everyone initiative.

Consistent with Safety for Everyone, Honda provides the segment’s highest levels of standard safety equipment in every CR-V regardless of trim level. The 2007 CR-V integrates Honda’s most advanced safety technology with the revolutionary ACE Body Structure and six airbags in every model and trim level. The ACE Body Structure enhances frontal collision energy management through a network of load bearing front frame structures that provide an increased opportunity for two vehicles to properly connect during a collision, including larger and smaller vehicles with differing bumper heights. Unique in the automotive industry, the ACE Body Structure elevates real-world safety to a new level by better utilizing the crumple zone and dispersing energy away from the passenger area through more load-bearing channels.

Inside, every CR-V incorporates side curtain airbags and front side airbags as standard equipment, along with active head restraints that are designed to reduce the chance of neck injury in the event of a rear collision. Additional standard safety features include dual-stage, dual-threshold front airbags with a passenger-side Occupant Position Detection System (OPDS), anti-lock brakes (ABS), front seatbelts with pre-tensioners and load limiters, and a pedestrian safety design in the front of the vehicle. Passenger-side seatbelt reminders and daytime running lights are also new for the 2007 CR-V.

The previous generation CR-V (2002 - 2006) set a new standard for vehicle safety when the 2002 CR-V became one of the first few vehicles ever to earn the federal government’s top Five Star safety rating for the driver and front passenger and rear seat outboard passengers in both frontal and side impact crash tests performed by the National Highway Traffic Safety Administration (NHTSA). The 2007 CR-V builds on Honda’s industry-leading emphasis on safety and outdistances the competition by implementing new technology and features that go beyond conventional industry standards with innovations such as the ACE Body Structure and pedestrian safety, just to name two.

HONDA BLOOMFIELD is the second generation of the original Honda Detroit Automobile dealership in Michigan. We provide the Detroit Metro area with new and used Honda vehicles. Finding used cars in Detroit is very easy where we value your trade. If you are looking for new Honda vehicles in Detroit, used car in Detroit please reach out to Honda Bloomfield as your car dealer in Detroit. Many of our employees have been employed here at this location for decades and our loyal customer base has grown with us over the years. We service and sell vehicles to our original customers and now their children and grandchildren.

Honda Detroit vehicles can be found at Honda Bloomfield. Used car Detroit can be found at Honda Bloomfield. Used car Michigan can be found at Honda Bloomfield. Honda Michigan can be found at Honda Bloomfield. We are your Honda dealer in Michigan.

The secret behind our success is our concern for our customer’s satisfaction. In order to maintain this high satisfaction rating we know we have to perform at an equally high level. Great inventory selection, trained sales staff, dedicated managers and of course, competitive pricing are what we continually strive to achieve. Our dedication to you has made us the #1 Honda dealer in Michigan in August 2006.

We are located at 1819 S. Telegraph Road, Bloomfield Hills, MI 48302. You can reach us at (8 8) 340-1111 or (2 8) 333-3200. If you visit our showroom or bring your car for service our guest amenities include:

- Free Wireless High Speed Internet Wi Fi Wireless for your laptop or PDA. Work or play while we service you Honda.
- Beverage Bar Gourmet coffee, tea and hot chocolate as a compliment to our fresh donuts.
- Car Wash Free car wash after purchase with service.
- Enterprise On-sight Enterprise rental while your car is being serviced.
- High-Speed Information Center Research the latest Honda models at Honda Bloomfield’s high speed research center.
- Kid’s Corner Toys, books and tv to keep your children busy during your visit to Honda Bloomfield.
- Honda Bloomfield Shuttle Service When your car is being serviced we offer our shuttle within a 10 mile radius.
- Guest Lounge Relax, watch tv read a magazine while your car is being serviced in our spacious lounge.
- Boutique Visit our Boutique for gift ideas or to personalize your Honda. Call 866-208-2318 for official Honda accessories and Honda apparel.

Ann Knapp

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Getting Through The Tough Times In Your Relationship

Tuesday, June 10th, 2008

Every marriage will go through times of challenge. Some marriages will be strengthened while others will be destroyed. Tough times may be as common as financial problems or the aftermath of a hurtful argument. Marriages may suffer as the result of a miscarriage or the death of a loved one. Whatever challenge you face, remember this:

It is better to be prepared for tough times and not have them than to have tough times and not be prepared.

Here are five of the essential principles to strengthen your relationship and give you an edge during times of adversity.

1) Be Mindful Not To Worry. If something needs to be fixed, fix it if you can but remember that worry never fixes anything. Worrying is a waste of time and energy. It’s like sitting in a rocking chair, it gives you something to do but it gets you nowhere. Worry prevents you from seeing hope and solutions.

Besides, most things we worry about never happen.

2) Be Patient Towards Your Partner. Patience is an excellent remedy for the tough times you will go through. You love your partner so don’t choose the moments of crisis to come down on them. Don’t let stress sway you into losing perspective. Realize that if you are not careful, adversity can damage your relationship. Stay away from blaming, using criticism to make a point, lecturing, sarcasm and name calling. Everything becomes possible again when love and patience are present.

3) Practice Forgiveness…It is amazing how quickly someone will turn on the person they love. Don’t let upset feelings infect your relationship.

Resentments close the door on the possibility of a bright future. Love is a continous act of forgiveness. Everybody likes the idea of forgiveness until they have to be the one to forgive. If you want your relationship to be better than most, you must instill this habit of forgiveness.

4) Use Your Sense Of Humor. A laughing couple is much stronger than an arguing or withdrawn couple. If you can find humor in the challenge you are facing you can survive it. Laughter dissapates hopelessness. You cannot argue and laugh at the same time. It is impossible. The choice is up to you.

5) Vow To Stay Connected. Stand together against adversity. Promise to endure throughout the storms that most likely will come your way at some point or another. Staying connected takes practice. People commonly choose to withdraw from each other at times of trouble. This distance may feel safer but it does long term damage to the relationship. If you truly love your partner then vow “We will get through this, Together!”

You are the only one who is responsible for your character. Do not let other people or circumstances determine your actions. If there is goodness in your relationship, then it is worth fighting for. Give your partner a message of committed reassurance. Let them know, “I’m Here For You.” and “We Will Get Through This.”

Things To Keep In Mind During The Tough Times

1) Don’t blame each other for the situation.
2) Lower your expectations of one another until the crisis subsides. Eat leftovers or fastfood. Don’t worry too much about the housework.
3) Remind yourself that the tough times won’t last forever.
4) Don’t take advice from people who have a negative attitude.
5) Ask for help from family and friends.
6) Remember your love and commitment to each other.
7) It’s okay to let the answering machine take your calls.
8) Reduce your stress by exercising and getting plenty of sleep.

Mark Webb, Licensed Marriage Therapist, is the author of How To Be A Great Partner and founder of Partner Focused Relationships?. Sign up for Mark Webb’s “Relationship Strategies” Ezine ($100 Value). Just visit his website at http://www.powerfulrelationshipadvice.com or http://www.therelationshipspecialist.com

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Biggest Reasons Why Relationships Don’t Work

Monday, June 9th, 2008

Do you think that relationships automatically develop into mature partnerships? They do, if both partners are willing to work at it. And yes, there is work involved.

However, there are several reasons why relationships don’t work well. We will put in here just five of those biggest reasons.

1. FAILURE TO COMMUNICATE MORE - in any relationship, communication is essential. One needs to let the other person know what is in his or her mind. We cannot keep on second-guessing the other person. Open communication even becomes critical so as not to misunderstand each other. Problems arise when one partner expects the other to read his or her mind and you will agree with me that this is close to impossible.

My wife for example is an introvert. In our 1st years of marriage whenever she gets angry she just keeps quiet all the time and I get frustrated because it was like I was talking to a wall. But later she too realized that it was necessary for her to communicate and express herself in order to reconcile and put the unity back between us. We must also seek to be a listener and have an attitude like this:” I want to understand her so that I can know why she thinks and feels that way.”

2. SELFISHNESS - difficult as this may sound but when we are self-centered, we tend to dismiss the other person’s feelings and say anything we want to say to suit our moods. To be outward-looking is to be concerned of the feelings of the other person. You can ask yourself “Did I make him happy today or did I hurt his feelings?” Most of the time because of pride we tend to hurt the other. In order to maintain unity in a relationship, we need to remove our pride. How? By thinking and caring more for the other person and trying to serve him better.

3. LACK OF SHOW OF AFFECTION - we are social people. We interact with each other. One of the best ways to relay our feelings and concerns is a gentle touch, a warm hug, a peck in the cheek and other means of showing our affection. It is important to say “You know that I love you…” to the person dearest to you. However you need to also to show your love outwardly one way or another. For example, I make it a point to kiss my wife goodbye every time I leave for work. Affection brings warmth and closeness to each other.

4. RELATIONSHIPS THAT ARE NOT GOD CENTERED - Christians look at the phrase “Put God first in your Life”. Christians believe that GOD is LOVE and experience His immense love. With the awareness of putting God in the relationship, we elevate that relationship into a higher plane, a higher level. This is an INCREDIBLE way of enhancing the relationship. Trust, concern, caring, being kind, forgiveness etc. naturally follows with this awareness that God is around, guiding the relationship.

5. ABSENCE OF FRIENDSHIP - “we’re lovers, not friends” as a saying goes. But let’s face it, being married for say, 7 years would make any couple fall from the ‘romantic’ state and settle to a “dry” relationship. But keeping in mind that you were friends before you got married and that you did things that you had in common, you can press the “refresh” button and build that friendship. I found out that my wife IS my BEST FRIEND.

Make the first move TODAY; don’t fall for the biggest reasons why relationships don’t work. Instead, communicate, be unselfish, show your affection, think of God and be the best friend to your partner. You’ll be amazed with the results!

Keep it happy, fresh and feeling great!

Ted and Christine Segura have been involved in the topic of relationships and are in an organization that helps couples and families in the areas of family life and enhancing relations. Go to http://www.idealfamilylife.com.

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Attract a Special Man’s Interest For the Holidays!

Monday, June 9th, 2008

“Luck is a matter of preparation meeting opportunity.” –Oprah Winfrey

The holiday season is fast approaching. If you’re like too many single women, you may dread the coming flurry of social events because you don’t relish being a third wheel among a sea of seemingly happy couples.

That’s a mistake. When you feel less-than-fantastic about yourself, you give off a vibe, and it’s not attractive. Stop perceiving yourself a social liability. Recast yourself as the star you are: the exciting, confident, just-happens-to-be-available woman everyone wants to know.

How?

Start by writing a list of your good qualities. Bring to mind the compliments you’ve received about your sense of humor, your great taste in clothes, your ability to analyze P/L ratios, or your gift for cooking. Whatever! Jot down the ones that resonate the most with you. Tape the list to your bathroom mirror and read it every morning when you brush your teeth.

If you remind yourself frequently of the things that make you special, you will begin to believe that you are special. And once you get that, everybody else will get it, too. Then watch out!

Don’t go into debt, but do buy yourself a couple of items that will make you feel spectacular, perhaps a glittery pair of earrings (every store from Saks to Target is flooded with great costume pieces), a velvet shawl, or a strappy pair of shoes.

A week before the Christmas party or Thanksgiving dinner, start visualizing how you want the event to go for you. Feel it. See it. Smell it. Hear it. Taste it. Remember, what you think about, you bring about. Write the word “Visualize” on your to-do list. Visualizing circumstances as you want them will be critical to your success.

Will you meet the man of your dreams this holiday season?

It’s definitely a possibility. One woman met her husband at a family Thanksgiving dinner, after he’d been invited by her brother to stop in for dessert. Another woman attended a wedding unescorted. She ended up meeting the future COO of a major Wall Street financial firm there. Three children later (along with a house in Greenwich, a house in Amagansett, and a helicopter to zip back and forth), they’re still happily married.

But perhaps you won’t meet a guy. Perhaps you’ll meet somebody who knows a man who’d die to meet a woman like you, or maybe you’ll just get practice in feeling great about yourself.

Remember, people who feel great about themselves tend to attract people who feel great about them, too.

Embrace the season!

Terry Hernon MacDonald is the author of “How to Attract and Marry the Man of Your Dreams.” Sign up for free dating tips at http://www.marrysmart.com . Check out her blog at http://happygirlmusing.blogspot.com.

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Great Technical Writing: Beware Of Your Editor/Love Your Editor

Sunday, June 8th, 2008

Overview

Your editor should be an integral part of your writing team. Do not think of him/her as a judge, but rather as a resource to help you in all phases of the writing project. This article will help you overcome any fear of your editor, and how to effectively use your editor during the writing process.

Beware of Your Editor

Some of the changes that an editor might suggest could make the User Document more difficult for your Reader to understand.

Improving Your Writing

Once your editor has gotten past the basic mechanical editing tasks of:

* grammar

* punctuation

* spelling

* editing to a Style Sheet,

he/she may work on “improving your writing.”

Your editor may believe that one way to make the writing more interesting is to use synonyms when you refer back to something. Thus you might call something a “chip bin” in one part of your text, and your editor might suggest using a different term, such as “waste trap,” later in the document. This should make your writing “more interesting.”

You do not want interesting writing in your User Documents! You want clear, simple, very easy to understand writing. If you make your writing more interesting by using the synonym (”waste trap̶ ;) then you force your reader to have to think about whether or not these are the same thing. I recommend that you use the exact same wording every place in your User Document where you are referring to the same thing. No synonyms here!

If your Reader wanted to be entertained or have his/her thoughts provoked, then he/she would be reading a novel.

Don’t let your editor make your writing more interesting or more clever if those efforts makes the material harder for your Reader to understand.

Erudition

Another place to beware of your editor is “erudition.” That is, when an editor that tries to make your User Documentation sound more formal. Other than disclaimer, legal, and safety information, the User Document should sound friendly, with a conversational tone.

For example, an editor might suggest changing contractions (such as “don’t̶ ;) into their more formal form (”do not”). Don’t do it! Contractions are conversational and they should not be avoided.

If you think about it, most people reading the User Documentation for any product are under some form of stress:

* they either want to get on with using the product, or

* something has gone wrong.

A formal document will put the User off. The document should not be silly or flippant; however, it should provide the information that the User needs in a conversational, easily understood style. The needed information should be easy to find.

Although most word processor grammar checkers are woefully inadequate, many of these checkers can be made to provide a readability score (you may have to set an option to enable this feature). Editing should help increase the readability (indicated by a decrease in the reading grade level) of the document. If editing increases the reading grade level, ask your editor why that score has changed.

What to Do

Provide your editor with the information that will enable him/her to do the best job. Here are some things to tell your editor:

* The intended audience for the User Document

* Tell your editor that you want an informal style of User Document

* What style manual or guide to be used in editing

* Scheduling and progress of the project

* Format for sharing and editing the text (make sure the editor can read your electronic documents — do this when you hire the editor)

(Whenever you are dealing with someone outside your organization, you must have a signed non-disclosure agreement. This is in addition to any other contractual items between the outsider and your organization.)

Get to Know Your Editor

Your editor is NOT your school teacher. In your school days, your teacher-as-editor was a judge. Your goal was to impress your teacher with your writing. You were working for a grade. Thus you may have come to fear your editor.

Change your thinking! Now, your editor is on your side. Your editor will work with you to produce the best possible writing. You will not have to worry excessively about grammar. You goal is to get the information “on paper” as clearly and completely as you can. Your editor will suggest changes to polish the text.

So don’t fear your editor. Make your editor part of your writing team.

Love Your Editor

Hire Your Editor Early in the Project

Hire your editor early in the life of the project. There are at least two benefits to hiring the editor early:

* First, your editor will be prepared for the editing task. He/she will have had time to get to know the product, target audience, and your organization’s style guide.

* Second, your editor can help you with your writing, as I describe below…

Let Your Editor Help You

If you run into problems about how to write something, call on your editor. Most likely your editor can provide an effective wording to get you around your block. That’s one reason why you got the editor on the project early. Here’s another…

A Recommendation

I recommend that you work on small pieces of the User Document, and circulate these small pieces (rough drafts) to the development team for comments. Then use their comments to improve the writing, and re-circulate the improved material. Continue this for a few cycles. I call this “Iterative, Interactive Writing.” This is an effective method for writing quickly and accurately.

If you feel uncomfortable about circulating rough drafts to the product development team for review, here’s a solution. Have your editor perform a quick edit of the rough draft before you circulate it for comments. Your “drafts” will look quite good, and the development team will concentrate on the content, not the wording or grammar (and comments about content are you want from the team).

The Bottom Line

Don’t think of your editor as an enemy lurking at the end of your document production path. Instead, realize that your editor can be a valuable member of your writing team, and is on your side. He/she should:

* Be brought onto the writing project early

* Be kept aware of the status of the writing project

* Be used as a writing, as well as an editing, resource

TIP: It is much more enjoyable for the writer (you) to work with “marked-up” electronic documents, rather than marked-up printed documents. Investigate your word processor’s “multiple reviewers” capability. To employ this capability requires that you and your editor use the same or compatible word processing software.

NOTE: I am not an editor, nor do I represent any editors. But as a writer, I value editing.

Barry Millman, Ph.D., has been a consultant for over 25 years, an instructor, course developer, and award-winning speaker.Visit: http://www.greatuserdocs.com/ for resources to help you create the content and access that your Users want and need.

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Dealing With Car Dents The Right Way

Saturday, June 7th, 2008

When you are out on the road and driving your new car, you would want to protect your vehicle from damage. You take great caution to avoid hitting into other vehicles especially while parking. However, accidents are bound to happen, even when you are careful. Despite making sure that your car does not get damaged, there are still other drivers out there who are reckless. You only wish they would maintain a safe distance. Aside from these negligent drivers, there are several others factors that could lead to a dent in your car.

Treating car dents

If you do happen to get your car dented for whatever reason, you can take comfort in the fact that there are several reputed car dent removal repair centres that will come to your aid. These dent repair companies are dedicated to restoring the original look of your vehicle. You can leave your dent troubles in the safe hands of these technicians who are trained to look after your car. They will ensure that your dent is no longer visible. When you want the best service for your vehicle, opt for a good quality car dent removal repair company covering area’s in and around South Wales, Bridgend, Swansea, Cardiff and Newport.

A professional technician will also let you know the extent of the damage and what needs to be done to rectify it. If your car has minor dents then the repair centre may recommend a Paintless Dent Repair (PDR) job. This type of car dent removal uses tools, which will massage the dent out of your vehicle to keep it looking new. The metal is stretched out and then smoothened, making sure that the paint job will not peel or rip.

There are times when the dent is large and it cannot be repaired using the Paint restoration repair technique or PDR. The only way of treating such dents is through removal of the entire panel. The panel can be removed through pulling and pounding and then later on welding to attach the new portion. Once the welding is done, primer is added on the repaired area to enhance further painting.

DIY (Do-It-Yourself) car dent removal

An alternative to letting your car go through PDR in an auto repair shop is to do your own car dent removal job right at home. However, we would not recommend this as you will end up making matters worse, which could be expensive in the long run. To start with, you will need different kinds of specialist tools. Never mind the years of training it takes to become a PDR technician.

Leave the dent repair to the professionals.

There’s a wealth of information that can be found at http://www.dentmasterwales.com . Contact Steve Magill, who is the Managing Director of Dentmaster Wales. Based in South Wales, this leading Smart Repair unit also works in other locations such as Cardiff, Swansea, Newport and Bridgend.

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Why It’s Important To Cherish Our Anniversaries

Friday, June 6th, 2008

What would marriage be if not for the annual celebratory ritual we have all come to know as the anniversary? Today, an anniversary is right up there with the biggest money-making gift-giving holidays, but it wasn’t always this way.

Centuries ago, a married couple really only celebrated the true milestone years - those years for which two of the most precious metals were given. If a couple lasted 25 years together, they gave to one another the gift of silver. And if they lasted 50 years, gold was their reward.

Back then, staying married 25 or 50 years was much easier than it is today, if you were lucky enough to live that long. In fact, staying married was practically mandatory as divorce was virtually unheard of back in the “Dark Ages” (and even, ironically, during the “Age of Enlightenment”). Couples used to stay together regardless of their love for one another.

Today it’s a whole different story. Hardly anyone gets gold or silver anymore because few individuals make it that far in marriage. It’s amazing the number of once-married couples that don’t even get to scratch their 7-year itches! I remember how shocked I was to find out how many of my classmates already had been divorced by the time we had all gotten together for our 10-year class reunion.

Today’s soaring divorce rate is probably the reason why those “Anniversary Gift” guides have been so frequently updated to better reflect “modern” times. With married couples lasting fewer and fewer years, there’s been a push to get the “good” gifts much sooner. Have you noticed? Now you can get diamonds as early as your 10-year wedding anniversary! Diamonds are probably a much better gift than tin, but you weren’t supposed to get another diamond until your 60th anniversary! Makes you stop and think who’s behind all this change.

All joking aside, an anniversary is supposed to be an important time. It’s supposed to be a time to cherish and a time to reflect back on what brought two people together in the first place. Now I’m not talking about the sex on the beach or the fuzzy nipples or the screaming orgasms (I’m talking here about the alcoholic beverages so get your mind up out of the gutter!); I’m thinking of the camaraderie, the flirtation and the spontaneity.

An anniversary is also supposed to be a time to look towards the future, to make plans and goals and to chart a course for your future together. Looking forward and back are the main reasons why it’s important to cherish our anniversaries.

Let’s face it. If you’re married, regardless of whether it’s been 20 years or you’re coming up on your very first anniversary, there’s a good chance the two of you have changed since that big day. No one is sure how or why this transformation takes place once marriage occurs, but it does, and it often does so without notice.

The kids, the jobs, the bills, the rat race, the (imagined or real) loss of freedom, the never-ending stresses and demands on our time cause us to lose track of the individuals we once were. We stop learning about one another, we stop going out on dates, and we nag and complain and get angry at one another for seemingly trivial issues.

Once a year, anniversaries give us an opportunity to remember the love and attraction that once was. Of course, walking down memory lane can only happen as long as the anniversary date isn’t forgotten. If it is, then that’s a whole other story!

Which is another good reason why it’s important to cherish our anniversaries. Any person who forgets an anniversary will end up regretting that memory lapse in more ways than he or she can imagine! And rightly so. In today’s automated society, there’s really no excuse for forgetting your anniversary.

Another reason why it’s important to cherish our anniversaries is because there are few other times during the year when extravagance and excess can be excused. In other words, an anniversary is a great excuse for spending absurd amounts of money on dinner and jewellery and all those other gifts that would otherwise be banned from the budget.

It really is no wonder that the traditional anniversary gift list has been updated. It’s kind of difficult to think of a useful gift, a gift that both parties will appreciate, that’s made out of paper, or linen, or cotton. When each year’s gift suggestions revolve around precious gemstones, as they do on today’s “modern” anniversary gift lists, a quick trip to the jeweller’s is all it takes to come up with something suitable for the occasion.

And this is yet one more reason why it’s important to cherish our anniversaries. It’s the one thing we can do to help keep the greeting card industry and the jewellers prosperous all year ’round!!

Janet Vince is managing director of the experience and gifts online shop http://www.thanksdarling.com For a range of jewellery visit http://www.thanksdarling.com/54-7.htm.

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5 Tips On Getting Your Customers To Love You

Thursday, June 5th, 2008

Yesterday, I received a letter in the mail and it was not a bill or a fake advertising letter. It was a genuine letter with a label and a sticker and a handwritten address. I was a little surprised, as I have not received a written letter in years. As I opened it, I realized the name looked vaguely familiar, but I could not place it. As I scanned this beautifully written letter, I realize it was from a difficult customer who 2 months early was writing something of a different tone. The letter which was 2 pages, thanked me for resolving her problems so quickly and she went on ( and this is no joke) for about 2 pages on how in “love” she is with my product. So here are 5 tips on how to make your customers love you.

1. Be personal - Even if its a tiny thing like a handwritten signature or a phone call. So many big companies put customers thru call center hell or you get a 4 page cryptic survey. Talk to people like they are people and not problems.

2. Follow up - Its amazing how people forget to follow up. Follow up is crucial for several reasons 1. it shows that you are trying to resolve the issue 2. You can check for any new issues 3. People don’t expect it.

3. Thank you - I recently came back from a trip to Costa Rica booked by a new travel agent. Before I left I received a card with a travel bottle of bug spray for my adventure. 3 weeks after I got back, I got a call asking about my trip and her services. Week 4 she asked for a photo to put on her website. That was a nice touch.

4. Make it right - When the problem really was your fault, you should acknowledged that. Do whatever it takes to make it right. Heck, make it better by giving them more than what was expected.

5. Keep them informed - You know that feeling when you have been put on hold for a few minutes and you cant hear any music. You start wondering am I still on hold? What is going on ? hello? HELLO? If you have ever felt that way you know its a dark dark place. Tell people what to expect from you.

Kimberly Dillon - a passionate believer that business and entrepreneurship should be fun and accessible. http://www.nomorecubes.com.

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