Archive for October, 2008

No Time For Boring Mail

Friday, October 31st, 2008

Time is a valuable commodity these days, so valuable that when going through the mail we throw away many pieces without even opening them. Basing our decision on the look and feel of the envelope. Is this how you want your information Doomed to the circular filing cabinet without a second thought. What if you could be at least 98% sure that your information will be opened and read? A better than 76% chance that they will remember your company and the product and increase the chance of doing business by 52%?

This is where “lumpy mail” comes in to play. What is “lumpy mail”? Just what it sounds like…mail with a lump in it. A simple addition of a “free surprise inside”, something to peak the interest of the recipient to find out what is inside that correspondence. Think about the last time you received something in the mail with a lump in it. Did you throw it away or was it the first thing you opened? Curiosity is a huge marketing tool that is under appreciated. Promotional products sometimes are only thought of as pens or trinkets and trash you give out at trade shows. Think again. Promotional products are one of the few marketing venues that continue to grow each and every year, over $18 BILLION last year in sales. Why? Because they work. A study was conducted at a major airport where travelers were asked if they had received a promotional product in the last 12 months. The results were an eye opener to say the least.

71% of travelers received a promotional product in the past 12 months

76% could recall the name of the company that gave them the product

33% had the item on their person

Compare this to 53.5% who could recall a magazine ad they read in the past week.

The effectiveness of a “lumpy mail” program is not in just throwing something in an envelope with your company name on it. True memory recall comes when you use an item that anchors itself to your product or marketing message. Tie it in so there is meaning to the lump, create a trigger so when ever they view or use the item they instantly think of your company, product or service. This is a lot easier than it sounds and we will go more into choosing the right product in the next installment of the Anchor Marketing system.

For now let us focus on the results that are capable from using your “lumpy mail” item. From the same study mentioned above the following information was also received:

52% of the gift recipients purchased from the company giving the gift.

Those that did not purchase stated that they were more willing to purchase from the company in the future.

52.1% had a more favorable impression of the company that gave the item.

Not bad results for some “trinkets & trash”. The item does not necessarily need to be an imprinted piece either. If the item itself is strong enough to carry your theme and be remembered you only need to make sure your printed piece is dynamic enough to carry your point across. For example: A security company could create a mailer on the importance of using an established, trained staff. The mailer would focus on their strengths over the competition and include as the lumpy part a simple bamboo finger lock, a child’s toy. The same item could be used to simulate a “bond” between products or link to a system. It is all based on the overall message. Rest assured the envelope will get opened though, just to find the free toy surprise inside.

Mike Beckman is the Creative Director of Proforma-BPM, a marketing agency providing creative ideas and graphic communications. For additional articles and ideas visit Mike’s weblog at mktgideas.wordpress.commktgideas.wordpress.com or contact him directly at mike.beckman@proforma.com

Personalize Your Hockey Sticks to Carve a Signature Style For Your Game

Friday, October 31st, 2008

Want to be great at ice hockey? If so, your stick is going to be important. You’ll find that there are many different styles and brands of hockey sticks out there, but you want the best one. Since you’ll be using it to pass, shoot, control the puck, use slap shots, and wrist shots, you’ll want to find a great option. So, here are a few great tips that will help you make the very best choice.

Tip #1 - Pick A Stick That Complements Your Game - equity line of credit you’re looking for the perfect hockey sticks, you’ll want one that goes with your game. Think about how you like to play out there on the ice. Are you a defenseman or a forward? Depending on where you play, you may make a different choice. If you’re a defenseman, you’ll want to go with a good choice that won’t snap when you use it and you’ll want something that will help you keep puck shots low as well.

Tip #2 - Durability - Of course you’ll want to go with hockey sticks that are going to be durable for you. The Easton Synergy Elite is a great one to choose, since it is very durable and is also very light as well. You’ll find them in various flexes and patterns, so you’ll also be able to find the perfect fit without sacrificing durability. Sherwood is also a great name if you’re going for durability.

Tip #3 - Go With Something Lightweight - When you’re making your decision to ensure you choose the best stick for a great game, you’ll Consolidate federal loans want to go with something that is lightweight. mortgages for people with bad credit you have to hold on to it purchase auto insurance online the entire game, so you don’t want something overly heavy. Lightweight hockey sticks are easier to come by than ever, and you’ll be sure to find an excellent one to enhance your game.

These three tips can be very helpful if you want to find a great stick that will enhance the way you play out there. Of course when you’re buying them, you’ll want to be sure that you find the best possible deal as well. One great place to look is at homeowners insurance quotes online where you can often find hockey sticks for an excellent deal. In fact, you’ll find new and used ones alike, giving you a huge selection to choose from online. So, check eBay and other online options when looking for a great deal.

Terry Price is a regular contributor to www.hockey-equipment-sticks.com/”>HockeyEquipmentSticks.com which is an informational website offering many exciting new www.hockey-equipment-sticks.com/hockey-skates.html”>Hockey Skates Roller Hockey Skates and great hockey advice.

5 Signs You Are Under the Net

Thursday, October 30th, 2008

You are fed up with the jokes your mates make about you saying you are completely under your girlfriend’s influence but maybe there is a bit of truth in this. Read the following statements and find out if she is bossy and learn how car insurance rate quote be in charge.

1. If you go refinancing student loan have a beer, you need permission

If you want to go out with the boys, you need first to have her approval and you accept it. You do not need to ask for permission, you only need to tell her this. She does not ask for permission when she goes out with her friends.

2. She makes decisions for you

‘’Today you wear this shirt, the blue tie with strips and leave at 9 a.m.'’ How does this sound? Do you tell her how to use make-up, what to wear and what time to come back? It is a lack of respect to decide for you.

3. She makes appointments

She takes you to social events or makes appointments at the dentist for you, without asking, saying she knows what is best for you. You need to take rapid action and impose yourself.

4. You are afraid of her reactions

Every time you step out of the line, you ask yourself what she might think about it. More than that, you are afraid she might get angry because you talked on the Consolidate debt loan student for 15 minutes, for coming home too late or for telling that you don’t like the food she cooked.

5. You avoid contradicting her

…even when you are convinced you are right. She has you under control and turned you into ‘’mama’s boy'’, the one that needs to be good. My friend, you need to take some action. Do not become the one who has the last word but you need to get respect and not be manipulated.

For more information, simply visit www.myloveagency.comwww.myloveagency.com

Portable Modular Trade Show Displays

Wednesday, October 29th, 2008

Demand for portable trade show displays has been growing over car free insurance online quote past five years. This is largely due car direct insurance line an increase in the cost of transportation and fuel, but can be partially attributed to the mindset of the modern exhibitor.

As the cost of fuel rises, companies tend to forego heavy, clunky remorgaging in favor of lightweight booths that can be shipped via UPS or FedEx. Avoiding the need to contract a trucking company to transport the trade show display from place to place can save a company thousands of dollars per year, and UPS and FedEx are arguably more convenient anyway. It is also much easier to ship portable exhibits internationally as opposed to traditional exhibits, and many companies are electing to exhibit internationally thanks to the emergance of a new global economy.

The mindset of the modern exhibitor also drives them to purchase portable trade show booths. Businesses across the United States are constantly seeking ways to become more agile and Antidepressants Cell phones, laptop computers with mobile broadband, cloud computing, and Blackberry devices have all contributed to increased agility. A portable trade show booth is just one more way that companies can be free to travel lightly without worrying about costly freight charges and unwanted headaches.

Generally, portable trade show displays are made from lightweight aluminum. These types of displays typically come in specially designed cases that are designed to ship via UPS or FedEx. The cases usually have wheels, which means you won’t need a forklift to get your trade show booth from the loading dock to your booth space at the convention hall. Many portable trade show booths can even be checked as airline luggage, which is yet another way for your company to save money on transportation costs.

At www.moddisplays.com/aboutus.asp”>MODdisplays, we are experts in the design and manufacture of trade show displays. Our blog.moddisplays.com”>trade show marketing blog is a great source of information with regards to exhibits and trade show graphic design.

Construction Marketing

Tuesday, October 28th, 2008

As contraceptives contractor, if you instant car insurance have a direct response system in place, you are leaving cash on the table. For absolutely every contact you have with any individual who could be a prospect or who might even know someone someday who might need your services, YOU NEED A DIRECT RESPONSE SYSTEM OR YOU ARE MISSING THE BOAT.

What is “direct response” you ask? It’s pretty simple. You have to have a valuable offer, and a specific call to action. The worst mistake most contractors make is they hand new prospects their business card and then just cross their fingers. If you haven’t noticed: Business cards and other marketing materials are very easy to ignore, lose, and throw away. And websites are even easier to escape. Just click away, right?

This is true unless you have a killer direct response OFFER, and a CALL TO ACTION. This works so well it’s ridiculous. And it’s so simple. Yet few construction companies use it. I don’t know why. I just throw up my hands on that one. For example, a free report could be your offer. Then you could have more consolidating student loan and services available for sale to people who want more of what you have to offer.

Your call to action? Ask people to get on your email list to get more valuable info. Can you do a free report? Sure. Are there other options that might work better for a construction company? The Delaware Lemon Laws are endless.

Let me share some examples of direct response techniques that have worked in the past:

One builder I know of has been offering a free hot tub with the purchase of a new home. This may sound like an expensive method. But the cost of this method can be justified by building some of it into the cost of the home.

There are also some high impact, inexpensive methods you can use to create a compelling offer. college student loan consolidation I use an offer for a free information-packed report. I advertise this report on my business card, my website, and any other publication or marketing piece which will reach my target prospect.

One marketing area where this works very well is direct mail. With direct mail, depending on your goals and costs, you should aim for at least a 5% to 10% response. This means with every 100 letters or postcards you send, you get 5 to 10 phone calls. For the typical construction company, a 5% to 10% response rate would be very effective and make direct mail a worthwhile endeavor for your business. It’s possible, with good copywriting and a great call to action, to get 20% response rate or more!

Using an offer and a call to action in your direct mail piece can mean the difference between no response and a response that will land you enough projects to keep you busy for months.

Seth Holdren is a marketing consultant and copywriter based in Nashville, TN.

To read more click here: www.constructionmarketingblog.com”>Construction Marketing

www.DragItHome.comwww.DragItHome.com is a Construction Marketing resource site for contractors, builders, and remodelers.

The Truth About Mail Order Drugs

Monday, October 27th, 2008

I must admit that I have been buying credit card purchases order drugs for over Prozac side effects year now and what was once a convenience is now a curse. I was first introduced to the world of mail order drugs about a year and a half ago when I got one of those nuisance e-mails offering to sell them to me. I’m sure you’re familiar what I’m talking about, we all get that span and our e-mail inboxes. I don’t know if it was ??enlarge your you-know-what? or ??make every woman love you?, but being bored, I clicked. mortgage home refinance took me to a mail order pharmacy linked on the web. You can pick up just about every mail order drug that you can imagine right with the Internet. From over the counter pep pills and diet aids, to serious muscle relaxants, there was not a mail order drug which you could not get off of this site.

I was actually considering seeing a doctor and trying some drugs so I figured why not check out the mail order drugs first. Nothing too big deal ?” some Soma and some Xanax. Great stuff for Company car insurance out with my girlfriend or the buddies. You know, a lazy, hazy weekend chilling out with friends. I know it’s not the smartest thing to do, but we do it anyway. I thought that I get each of these mail order drugs in the smallest bottles they came in, little sampler packs, if you will ?” just 30 to 40 pills in each bottle. My reasoning was that it was on line car insurance me a long time anyway because I would only use them occasionally. ?”

Well and you just know it, but it didn’t turn out that way. When I first got my mail order drugs, my buddies came over to try some with me. We each took a Xanax, washed it down with a beer and smoked some reefer, and spent the weekend afternoon just lying around, watching movies and playing music. You know the kind of stuff that the word and aimless people do. Now I know what you’re thinking, what a bonehead, but you know what, it was actually fun. Real boss. Once you are high on the stuff, nothing else matters. You can just kick back, pop a few mail order drugs, and waste away the day just letting your mind wander wherever it might want to and watching the world go by.

But of course having access to these mail order drugs meant to be overdid it. I soon became addicted to them. It got to the point where if I even had the slightest urge to take them on and. I started taking these mail order drugs every day, and lying around watching tv. It is running my life and I have to do something about it. Please be warned that this could happen to you too.

Morgan Hamilton offers his findings and insights regarding sales and commerce. You can get interesting and informative information here at www.salesandcommerce.com/sales/sales–commerce/mail-order-drugs.html”>Mail Order Drugs

Valuable Information For Any Stamp Collector

Sunday, October 26th, 2008

With experience comes knowledge and understanding that collector will gain and continue to increase as they add to their collection. There Delaware Lemon Laws no set amount of exactly how many stamps can be included in a collection, however there is valuable information for the collector to learn with each new stamp within their collection.

To start your own stamp collection begin saving any envelopes with stamps on them. By soaking the envelopes for fifteen to twenty minutes in warm water the stamps will remove easily from the envelopes. Inform your family, friends, and neighbors that you have decided to start your own stamp collection and ask them if they will start saving their empty stamped envelopes for you. Soon your collection will begin to grow and you may desire to purchase new stamps and with stamp dealers all over the world it will not be entirely difficult.

Catalogs and newspapers offer individuals the opportunity to conveniently purchase stamps through the mail. Catalogs give collectors the ability to add stamps to their collection as you wish and even to build a type of wish list for your collection. Some catalogs allow collectors to look at stamps before purchasing them, then to keep only the stamps they want. Then the collector returns the unwanted stamps with payment for the stamps that were kept.

Collectors wonder if it is valuable for them to join a stamp club, and the term life insurance quotes is that these clubs are extremely popular and are an easy way gain access to hard to find stamps. Clubs allows collectors to meet and interact with other collectors, which can save them when searching for particular stamps. Other collectors are also a great source of information and knowledge.

The first postage stamp was issued on the sixth of May in 1840 in Great Britain, but up until that time the posting of letters was extremely expensive. The person who received the letter was the one who had to pay for the letter being sent, but this first postage stamp allowed the sender to pay the postal fee and reduced the delivery cost.

The value of a particular stamp is determined basically on the demand of the stamp and its supply, not to mention its condition. If a stamp is high in demand, but the mesothelioma settlement is low, then the price will normally increase. The same goes if the supply and the demand is low, then the price will either stay the same or it will decline. Any stamp that has a high quality of condition will generally cost more than those that have a low quality of condition.

Stamps have not always been printed the same way in the United States, because from 1847 to 1922 most stamps were actually produced on a type of flat bed press, which was a slow process. This was due to the presses only being able to print one sheet of stamps at at time, but in 1923 the rotary press began being used. This car insurance for proved to be more effective due to the stamps being able to be printed on a continuous roll of paper. These stamps were longer and wider than stamps that were printed on a flat press. Today stamps are printed a new improved way where an inked impression from a plate is first made onto a rubber covered cylinder, then it is transferred to the paper it is being printed in, which is called offsetting. This printing process is less expensive and more flexible in the production of multicolored stamps.

Victor Epand is an expert consultant about rare coins, stamp collections, and rare collectibles. Follow these links to find the best marketplace for: www.rarecoinsell.com”>collections, www.sellstampcollections.com”>stamp collections.

Your House is NOT an ATM Machine - Refinancing is Not Always the Answer

Saturday, October 25th, 2008

ATM’s charge high fees when you withdraw your OWN money from a competing bank’s machine. This fee ranges from $2.00 to as high as $10 if you ever needed to get some cash from a Casino in Atlantic City. It is absolutely insane that we pay these high fees in order to access our own cash, but I have to tell you, it is a lot cheaper than another method many people use…Refinancing!

In the past 5 years, many homeowners have used their house like their own personal ATM machine. Sexual Vitality wants to put on new siding….Refinance! Homeowner wants to put on an addition, paint the gyco car insurance take the kids on a vacation, shopping spree, new car, vacation house, new lawn mower, new basketball hoop, college education…Refinance!

I know this sounds strange coming from a mortgage professional, and I do make my living through refinances, BUT it is not always the best solution. Many different variables go into a refinance along with fees. Deciding to take the plunge needs proper planning, but more importantly, it takes a pad, a pencil, a calculator, and an honest mortgage professional to guide you along the way.

Many sub-prime loans were taken out with some interesting options and descriptions in order to create a lower payment. Many of these refinances were done based on the notion that the value would increase forever, and more equity would be available later. Some really paid the price because of the product chosen. Here are just a few examples of these exotic products:

Interest Only loan - homeowners pay only the interest that accrues on the loan. They are not required to pay any of the principal. This offered homeowners a lower payment on which they could qualify.

40 and 50 year terms - in order to reduce the monthly expense and qualify for a lower payment, many borrowers were offered longer terms. By stretching out the loan to 40 or 50 years, payments on loans would decrease several hundreds of dollars, allowing homeowners to buy or refinance more house.

Negative Amortization Loans - The “Neg -AM” loan actually allowed borrowers to pay less than the interest each month. The loan balance on this product would increase each month because homeowners were not required to pay the interest accruing on the home. Many homeowners were losing hundreds of dollars in interest each month.

The “Fixed - Adjustable” Loan - this is a term created by sub-prime lenders that created the illusion borrowers were in a fixed product. The “fixed” period lasted for 1, 2, or 3 years, then the loan would adjust. Many times these loans were sold with high margins which would increase interest rates by 2 or 3 percent. Often times these are considered “teaser rates”. (This is a term I have heard from many homeowners trying to refinance in the last car insurannce In my opinion, it was a tactic to trick borrowers into specific loans)

Most homeowners in the products above have already come to realize the product was not what they were expecting, and some are finding out the hard way that a drop from a 50 year term to a 30 year term, regardless of the rate, makes a pretty significant dent in their monthly budget.

I just wonder how many people in the loans described above actually took the loan not to lower their rates or consolidate debts, but to use the money for something more enjoyable. I can tell you from experience, many just refiled because they were accustomed to a lifestyle and needed some cash to continue. Now they are paying the price.

When it comes to a refinance, first ask yourself the question…”what am I trying to do?” Do you term insurance quotes online cash for a necessity, or are you trying to keep up with the Jones? Can you save for the next several months to get what you want? Do you have money in a rainy day fund that you can use? What is in your checking or savings account?

Often times, a Refinance is a Great Option and can accomplish many goals! Decreasing your rate, shortening your loan term, consolidating debts, getting out of an adjustable and into a fixed are all excellent reasons to refinance. You still need to run the numbers and make sure it makes sense. Talk with a mortgage professional that is looking out for your best interest, and will tell you if a refinance is not the best option.

To find out more about refinance opportunities and whether or not a refinance makes sense, check out www.tmmortgagegroup.comwww.tmmortgagegroup.com or call 800-896-1424.

Tim Marose

A Question of Success

Friday, October 24th, 2008

The fact that I have not necessarily been successful in everything I have done in my life was brought forcefully to my attention at the Junior Miss pageant, in which my daughter was consolidate college loans contestant. For those unfamiliar with Junior Miss, it is a school-sponsored competition, throughout which every father feels his daughter is the obvious winner, while secretly hoping she won’t win, thus sparing him the “opportunity” cheap Viagra hauling her all over the country to multiple events.

I have attended Junior Miss pageants many times and have heard the whispered suggestions that the judges must have been bribed. I’ve laughed at the suggestion, not truly believing that anyone would bribe a judge to make sure his daughter would lose, but I suppose it could happen. I can remember the desperation mounting in my heart during intermission, as well-meaning people assured me that my daughter was surely going to win. I became increasingly sure that most of them disliked me or they wouldn’t have harassed me this way.

To satisfy the talent portion, my daughter played the harp, performing a beautiful, 87.5 second rendition of Pachebel Canon in D, leaving a whole 2.5 seconds to spare. She finished with a flamboyant pop-song surprise ending, then, instead of gliding off the stage in her flowing evening gown, the one that cost her mother two weeks of sleepless nights, she hiked it up to just below her knees and skipped unconventionally off stage.

I breathed a sigh of relief, thinking she had lost for sure. To my amazement, the audience cheered and cheered; they loved her all the more. I knew she didn’t plan to win. She had said she just wanted to have fun and hopefully win some scholarship money. She didn’t have time for any of the other stuff. However, the more she did out of the norm, the more the audience adored her.

Finally, it came time for the big moment when she went to the microphone to speak her great words of wisdom. The announcer took the question she had drawn and turned to her. “How would you define success?”

She smiled at him and told how her Sweet Adeline singing group had wanted to attend a competition but had decided not to. I remembered it well. She had talked to me and told me she was afraid they would take last place. I had told her she could do worse than last. She had looked at me in surprise. “How can anyone do worse than last?”

“They could not even compete,” I had answered.

In the end, they went, they competed, and they ended up near the top. As she finished the story, reciting my words with emphasis, I felt quite proud of myself for my great wisdom and my ability to influence my daughter. She finished with, “… and my Dad should know because he has attempted more things than anybody I know.”

My high school friend, who was seated nearby, slapped me on the back and said, “And he has failed at all of them!” He then roared with laughter. He’s that friend in high school that would always say things like he knew how I could lose 20 ugly pounds. When I would ask him how, he would say, “Cut your head off.” I think he has considered it his job in life to keep me humble. However, I couldn’t help but think that he might be right. My filing cabinet has a drawer full of nothing but rejection letters from publishers and agents; my computer is littered with software I have developed and could not sell, books and stories I have written that I have not been able to get published, and plays that I have written that have not been produced.

Well, my daughter didn’t win anything but a scholarship and the admiration of the audience.

I took her to her first summer job the other day. It was hard to see her leave home. She has been a lot of fun as a daughter, though we have had our challenges, as in any parent-child relationship. She is employed on a ranch in Jackson, driving a horse purchasing structured settlement for paying guests. My heart choked in my throat as I drove away, leaving her waving in the doorway. She now writes about the challenges she continues to face, but I’m proud to insure car that she still holds true to the family values we have taught her. She is growing strong in character and inner strength, just as she has grown in beauty.

I may have a drawer full of rejections, but each time I read one of her letters I realize that maybe this old dad wasn’t such a failure - after all

More stories, books, and plays by Daris Howard can be read at http://www.darishoward.com

Daris Howard is an author and playwright who grew up on a farm in rural Idaho. Throughout his life he has associated with many colorful characters including cowboys, farmers, lumberjacks, truck drivers, factory workers, and others while working in these and other industries.

Maradona, Simply Great - Part 4

Thursday, October 23rd, 2008

I consolidation of student loans my part will never forget a conversation I had while in Ecuador with Vito Munoz (one of Remortgages top local sports announcers in Guayaquil) who claimed in the presence of my Spanish brother-in-law as well as mine how Maradona had been cursed by first his greatness. First by having to play for Menotti; a trainer who got sentimental over his players to the point of not seeing them for what they were but what they had been. Second by having to play for a “bunch of clowns” like Barcelona (my brother-in-law being from Madrid and a Real fan did not object) to which I added and again by Menotti. Third by being forced to play for SSC Napoli; a team that car insurance rates comparison limited not only in the quality of their players but in the funds that might buy them, meaning Maradona would be a great player on a mediocre team.

In all this there was a glimmer of hope for Maradona and that was that he was on team which would adjust themselves to his style of play; something which neither Argentina or Barcelona had been willing to do. As for Argentina they were now being coached by Carlos Bilardo, who from the start build his national squad around Maradona. First by getting rid of those players who though useful in wining Argentina’s first title in 78 were now “over the hill” in what could be considered a purge. Passarella however was allowed to remain on the condition that he would accept that his captain’s ban would go over to Maradona, which he did with reluctance.

Eventually the world cup would return. To be played in Mexico and once again Maradona would be playing for Argentina but this time things were different. He would have a team designed to play around him with players who looked up to him unlike in 82 were he was put in to a team who had been playing for over 6 years as a unit. A team in which he simply was the odd man out. Second Maradona was now under the guidance of Bilardo; who in my opinion was simply a better coach then Menotti.

Argentina started the World Cup in the same group as Italy, Bulgaria and South Korea. South Korea was first and though the Koreans did play better then I would have originally given them credit for they were no real match for Argentina. The score showed more or less what transpired as Argentina won 3 to 1 with relative ease and comfort; while Maradona had basically a field day passing the ball off to his new teammates Valdano, Ruggeri and Burruchaga.

Where Argentina’s first game was of little concern to me his second game was not as now he was facing Italy, the nation of my ancestors. I however could see that Italy was rebuilding and were not going to be a factor in this world cup given the fact that many of those players who had been vital in winning the cup 4 years before were past their prime. It was basically a case of the next generation players; like Roberto Baggio being too young while players like Rossi simply being past his prime. This factor plus the fact that Italy had only managed a draw with Bulgaria told me not to expect too much from Italy however me always being an Italian supporter still cheered them on.

The game against Argentina however started well for Italy. Altobelli putting us in the lead through a well taken penalty (any penalty that scores is well taken) only to have Maradona, himself (this time not passing off) equalize after 34 minutes of play with a brilliantly struck ball after a well timed run. One to buy meridia was the score at half time and such would the game end with Bruno Conti cracking one off Argentina’s post in the second half which would have changed a lot had it gone in but such is football and life.

In Argentina’s next match they would go to clinch qualification in to the next round and first place by defeating Bulgaria 2-0 in a game that saw little entertainment other then a few nice plays by Maradona. In this group it was Italy and Bulgaria who managed to qualify to the next round along with Argentina. As a footnote I might add that I believe Bulgaria set a record in that world cup; for being the team to play the most world cups (5) and matches (16) without wining a single game.

Next for Argentina was Uruguay; a team that was back in the world cup for the first time since 74 and had beaten Argentina in the final of the first world cup played in Uruguay in 1930. This match saw Maradona, take his level of play higher and though he did not score he really showed a lot by hitting the cross bar on a free kick, passing the ball to an open Burruchaga who really should have scored and even having a goal disallowed. This goal disallowed however contrary to what many believe; was not because of a hand ball by Maradona but a foul he committed when he pulled the jersey of a Uruguayan player after having passed the ball. As for the score it would end with a 1-0 victory for Argentina on a goal scored by Pasculli.

Next for Argentina was England, a team that had started slowly loosing one zero to Portugal after which they would go on to draw 0-0 against Morocco before getting in to the form that saw them soundly defeat both Poland and Paraguay by 3-0 each. Having scored 5 out of their 6 goals it was Gary Lineker, who was considered their biggest threat. Of course, hanging over this match there was still the issue of Argentina’s elimination from the world cup in 1966 and the Malvinas (a.k.a. The Falklands) as they were called in Argentina.

The game started with tight marking on both sides that would dominate the first half as well as a yellow card for Fenwick for a really clumsy tackle on Maradona. The second half however witnessed Maradona break the dead lock with a goal that would be labeled by the Argentine press as the “hand of God” and not Maradona, himself. Maradona started on what had become one of his trade mark runs from the left side of England’s defense and as he entered the box he passed it off. His pass however was intercepted by Terry Butcher who in attempt to clear the ball sent it back, in between a charging Mardona and a Peter Shilton desperate to get to the ball. Maradona jumped for the ball with clear intensions of fisting it in which is precisely what he did before Shilton could get to the ball. It was a goal, the referee saw “no hand ball” and despite English protests the goal stood. Many will say Maradona cheated and this even he admitted many years later that he did but if we look at the run (perhaps on youtube) he made we can see some really nice dribbling, literally going through defenders but however some were not so appreciative of this goal. Peter Shilton; one of the best goal keepers I have ever seen in his farewell match from football requested Maradona not play because of this goal.

Only three minutes would pass before Argentina would score their second goal for the day and again it would be Maradona and what a goal it was! I for my part will not attempt to say anything about this second goal by Maradona on that day as I do not believe I can say anything that has not been already other then what impressed me the most about it. Maradona had gone past two or three English defenders and was about to enter the box where he encountered, the last defender. Fenwick; who tried to apply the rule that has been installed in the mind of every player who defends. This rule being “the player or the ball but never shall both get past”. This meaning if one can not stop the ball then stop the player by what ever foul available. Fenwick tried and those who see it in slow motion will see how he tried to both trip and hold Maradona by his Jersey; only have Maradona do what to me seemed the impossible. Maradona doing three things in one motion; first he jumped over Fenwick’s out stretched leg, second he with his left hand removed Fenwick’s arm of his shirt and third and most importantly he kept control of the ball while going through. After which he would go around Shilton (who really should not have bought that faint) and score one for the record.

Another thing that is note worthy about this goal which I have never heard mentioned is that; this run by Maradona did not really come on a counter attack as many such runs do. For instance Owens’s against Argentina in 98; where England’s counter caught Argentina’s defenders out position in what became basically a race to the goal. Contrary to that one, England had had time to settle back in their defensive positions after having lost the ball and were generally waiting for Maradona; most likely to pass off to Valdano.

England being a footballing nation with tradition and a bitter rival of Argentina would not give up so easily; specially having Gary Lineker on their team and after bringing on Barnes and Waddle. England went forward and got one back via a Gary Lineker header but it would not be enough as 2 to 1 is how it would end. In that game Maradona would go on to perform another gem of a play and though no goal came as a result it is still worth a second look. He got the ball in midfield and by almost jumping on the ball went by two English players and in a one two passed the ball back to Tapia who hit the post. England however was not far from getting a second when another Gary Lineker header almost found the mark. Gary Lineker, I might add finished the world cup as top goal scorer with 6 goals in 5 games and none of them being penalties and his career without ever getting as much as a yellow card.

Argentina were now in the semifinal; two games from taking it all, for the second time in the last 3 world cups while much to my disappoint Italy had lost all chances of repeating as champions as France had seen to it that they would not. The semifinal would pit Argentina against Belgium; the team that had beaten them four years ago but this was a completely different team as the only ones who remained from that defeat were Maradona and Passarella. This being the case though the later would not be playing due to an injury sustained in the 1st match against Korea.

The first half saw Argentina dominate but not score and Maradona play amazingly well in spite of having veteran Belgium defender, Gerets and others literally follow him all over the field. As for Maradona; he in a play that sticks out in my memory from this first half hit the crossbar off a free kick for the fourth time in two world cups, making me believe in jest that may be he practiced the frustrating art of hitting the post. Not surprisingly the rebound was picked up by Valdano who scored though had it was disallowed for a clear hand ball; as perhaps it is only Maradona who could get away with it.

The second half would be more of the same Maradona; going at the Belgium defense until he finally scored. A filtering pass through Belgium’s defense would find Maradona, who on the run managed to flick the ball over Pfaff (goalkeeper) and in to the net for Argentina’s first. Maradona however was not finished and on a second run would score Argentina’s second and the one that would make it almost impossible for Belgium to come back. This second goal was in my opinion at least just as spectacular as the one he had scored against England as on that occasion; he instead of moving forward moved both diagonally and forward while going in between at least 4 Belgium defenders before beating Pfaff for the second time that day.

My name is Gianni Truvianni, I am an author who writes with the simple aim of sharing his ideas, thoughts and so much more of what I am with those who are interested in perhaps reading something new. As for the details regarding my life I would say that there is nothing that lifts them above the ordinary. I was born in New York City in 1967 on May 21st and am presently living in Warsaw, Poland where I wrote my first book “New York’s Opera Society” now Available on Amazon.